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Creates opportunities to move product from Rx-to-OTC.
March 24, 2011
By: TOM BRANNA
Editor
The Procter & Gamble Company and Teva Pharmaceutical Industries Ltd. will create a partnership in consumer health care by bringing together both companies’ existing over-the-counter (OTC) medicines and complementary capabilities to accelerate growth. This new business model combines P&G’s brand-building, consumer-led innovation and go-to-market capabilities with Teva’s broad geographic reach, its experience in R&D, regulatory and manufacturing and its extensive portfolio of p...
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